
LG's Up-Firing 2024 Soundbars Up for Preorder
The new soundbars include wireless Dolby Atmos.

LG on Wednesday announced that the SG10TY, part of its 2024 range of soundbars, is now available for preorder from its website for $800. The wall-mounted soundbar is one of three models announced at CES 2024, and it includes a wireless Dolby Atmos connection with a compatible TV.
The SG10TY is designed to match the width and frame colors of the G series LG OLED TV while also including Wi-Fi music streaming from Tidal and Spotify. The soundbar is currently available for a 25% discount when bundled with the G4 TV.
The remaining two soundbar models, with price and availability yet to be announced, are the flagship S95TR and the compact S70TY.
All of LG's new soundbars offer compatibility with Dolby Atmos and DTS:X, while the S95TR and SG10TY will also be able to stream Atmos wirelessly from LG TVs. All three models include the WOW interface, which lets you adjust sound settings from the TV itself, as well as LG AI Room Calibration to analyze and enhance the room's acoustics.
The flagship S95TR model offers 15 channels with five up-firing channels, including the "industry's first" up-firing center speaker, which the company says helps dialog sound as if it's coming out of the TV screen.
Lastly, The S70TY soundbar features a "simple and compact design" and also includes an up-firing center speaker. You can opt for a dedicated bracket that allows the soundbar to be flush-mounted to QNED TVs.
The most interesting feature here is the wireless Dolby Atmos connection, which is something competitor Samsung has offered for a couple of years. However, in CNET's tests of the Q990C, we found it doesn't always work -- even with Samsung TVs that were supposed to be compatible.